“We’re all mad here,” famously proclaimed the Cheshire Cat and was he ever correct. Urban Decay’s new Alice Through The Looking Glass collection is disturbingly delightful and you will promptly fall madly in love with it upon its launch on urbandecay.com on May 1 and at Sephora on May 5.

First up is the 20-shade palette ($16), featuring limited-edition shades and a pop-up butterfly. Specially packaged lipsticks ($18 each) round out the collection, in Alice (sheer nude with pink shift), Mad Hatter (bright purple shimmer) Mirana (matte berry with tonal shimmer), Iracebeth (bright red matte) and Time (gunmetal-navy with silver shimmer.