On Wednesdays, We Use Pink Blow-Dryers

Farouk Systems (makers of CHI) laucnhed a new Bright Pink CHI Touch Blow Dryer in support of Bright Pink Non-Profit and their mission for a brighter future for young women advocating their breast and ovarian health. Did I mention it’s PINK? 

The 1875-watt dryer boasts Apple-level technology, thanks to its touch screen control panel. It offers three power settings, three ion settings and three temperature settings for a bespoke blow-out customized for your hair–it reduces static, eliminates frizz and rehydrates your locks. (It even remembers the last settings you used.) It’s even incredibly quiet and tames frizz like a boss. Its rubber finish gives it a non-slip grip and makes it comfortable to hold.
The Bright Pink version will be available in September at professional distributors and fine salons including Ulta, Beauty Brands and Regis for $200. 
Would you buy a neon pink dryer?

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