VENeffect was created by two sisters—Rebecca Booth, a gynecologist and hormonal wellness expert, and Cecil Booth, a skincare expert—to use estrogen as the key to addressing hormonal aging.
Estrogen levels are responsible, in part, for the health and youthful appearance of women’s skin. As early as your late 20s, estrogen levels start to decline, and collagen levels are soon to follow. VENeffect, keeping this in mind, developed products to help improve the health of skin through a unique blend of phytoestrogens.
Phytoestrogens are “plant-based molecules that are structurally similar to human estrogen.” Because phytoestrogen molecules are small, they can penetrate deeper into the dermis and epidermis. There, they bond with estrogen receptors to promote collagen, elastin, and hyaluronic acid production.
Though phytoestrogens have been studied for over 50 years and have other applications (healing wounds, cancer recovery, etc.), VENeffect’s anti-aging line is the first of its kind, as it is the first skincare line which focuses on using phytoestrogens to reverse the effects of hormonal aging.
My personal favorite product from the line is the Skin Calming Mist. I use it almost daily; it’s great at delivering hydration after cleansing and doesn’t irritate my breakout-prone skin. Another honorable mention from the line is the Anti-Aging Lip Treatment. This treatment reduces and prevents vertical lines around the lip area that appear as skin ages.
Image credit: VENeffect