I don’t have to tell my BBJ readers how important it is to protect your skin because I know you’ve all got your SPF on lock. But why not make it official?

In the name of bureaucracy (it is Election Day–make sure you vote!), I implore you to take the the Eucerin Skin First Pledge.  It’s also on the brand’s Facebook page (http://www.facebook.com/EucerinUS).

By taking the pledge, you are choosing to put the health of your skin first; pledging to protect and defend your skin, making skincare a priority for yourselves, your family and friends, and treating your skincare more like healthcare. I’ve taken it, as well.

Here’s to healthy skin, friends.

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