Calgon is partnering with Modern Family’s Sarah Hyland as the face of their latest line. The iconic brand known for its “Take Me Away!” tagline, announced a new collection of fragrant bath & body care products: four fragrances, each with its own Body Mist, Shimmer Mist, Body Lotion and Exfoliating Body Wash.
The multimedia campaign will kick off this spring and highlight Hyland in a series of online videos, which will live on the brand’s website and hub of the campaign, www.HeartCalgon.com, as well as the brand’s social media sites. A print campaign will also debut later in the spring.
What do you think of Sarah Hyland as the new face of Calgon?
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