Just received some new products from MAC‘s Tabloid Beauty collection and I lurve the packaging. Very HELLO! magazine. I feel like I’m going to learn all about the latest goss on Prince William. It’s got a British vibe, no? I sense a touch of MAC Attack coming on. Anyway, here’s the scoop from MAC.

It’s no secret, the tabloids have taken over! More often than not, though when we read the fantastical claims made in tabloids, they turn out to be true. Well, M·A·C is following the trend – we’re putting our money where our mouth is with our new Tabloid Beauty collection!

Anyone can make a claim, but not everyone can back it up. These products are a collection of M·A·C faves, each with claims that we’ve clinically tested and proven. And each claim is displayed proudly on each package:

PRO LONGWEAR LUSTRE LIPCOLOUR ($21)

Non-transfer fixed, with no feathering for a full 8-hour day!

PLUSH LASH MASCARA ($13)

112% increase in fullness, 125% increase in curl!

PENULTIMATE EYE LINER ($16.50)

Extremely long-wearing–12 hours!

PREP + PRIME LINE FILLER ($19.50)

Improves firmness, visible lifting, visibly diminishes lines in eight weeks!

PREP + PRIME SKIN REFINED ZONE ($19.50)

Immediately reduces the appearance of visible pores over time, reduces clogged pores by 25%, shrinking the appearance of pore size by almost two-thirds! 26% improvement in smoothness and skintone, 24% reduction in sebum, 32% reduction in the appearance of pore size!