Your online store is your only store right now.
Does your homepage — your new flagship store — reflect that? If not, let’s chat. Email me at email@example.com to set up a call.
I’m a daring digital native and entrepreneur since 2006 who ensures her clients’ content stands out. I create compelling copy and content that grabs and holds consumers’ attention in the online arena.
★ Copywriting for Marketing & Websites
★ Content Strategy
★ Newsletters/Marketing Email Blasts
★ About Us/Me Pages
★ Landing Pages
★ Product Names & Descriptions
★ White Papers
★ Case Studies
★ Social Media Copy
★ Article Writing
★ Blog Post Writing
★ Video Script Writing
★ Podcast Ad Script Writing
★ Podcast Script Writing
★ Resume Writing & Revising
★ Press Releases
★ Hosting an Instagram Live to raise awareness for your brand
★ Freelancer coaching: Want to start your own business? I’m a decade-long entrepreneur and work with aspiring freelancers on how to start their businesses and price their projects.
My branded content and copywriting clients include Estée Lauder, Amazon, Ulta, Procter & Gamble, Rodan & Fields, Jergens, John Frieda, Bioré, L’Oréal Paris, Pureology, Cover Girl, Olay, Gillette Venus, R+Co, Bobbi Brown, Dr. Jart+, Origins, Avon, Aveeno, Neutrogena, RoC, Sally Hansen, Bliss, NEST Fragrances, Frederic Malle, NYC New York Color Cosmetics, Coty Fragrances, Milk Makeup, Philosophy, Dove, Peter Thomas Roth, DCL Skincare, Exuviance, Sexy Hair, MDNA Skin, NARS Cosmetics, Ted Gibson, WW, Saks Fifth Avenue, Kay Jewelers, Westfield Mall, Simon Property Group, Spyder, and Hanky Panky.
I write a bi-weekly column in the CEW BeautyNews newsletter called BeautyScene, where I cover beauty product launches and events.
My editorial clients past and present include People, Cosmopolitan, Nylon, Ladies’ Home Journal, HealthCentral.com, Inkbox.com, Yahoo Beauty, MTV.com, Glamour.com, SELF.com, Aedit, RealSimple.com, Real Self, Allure.com, InStyle.com, ELLE.com, EverydayHealth.com, and Lucky. Native/branded content clients include Vogue, PEOPLE, Real Simple, Marie Claire, Cosmopolitan, InStyle, PopSugar.com, Refinery29.com, and Hearst Digital.
I write email newsletter content for Estée Lauder, and previously wrote all of the content for the brand’s blog. Some stories I wrote that are still up on the site:
- Estee Lauder’s collectible compacts for holiday
- An Editor’s Pick feature on Estee Lauder’s foil-backed sheet mask
- Major in Arch-itecture
- Holiday entertaining tips from Aerin Lauder
- The real girl’s guide to strobing
- Luxe lids
- Insider tips from Porsche Cooper
My other copy clients past and present include Biore, Frederic Malle, R+Co, Pureology, Sally Hansen, Olay, CoverGirl, Neutrogena, Aveeno, Hanky Panky, Malin + Goetz, and Peter Thomas Roth. Here are some samples of the recent email and social media copy I’ve written for Estée Lauder, NEST Fragrances, Biore, and R+Co, specifically.
Bylines For Online & Print Outlets
Here are links to my editorial stories for various consumer publications.
“If it’s sassy, funny writing on everything from eye shadow to hairspray to butt slimmers, Rouge18 is a great place to start. Amber dishes on all the products that cross her path. And the blog is updated all the time. This beauty queen has got spunk.”–Shop5 Review
New York Times T Magazine : Samurai Shopper Kiss and Makeup 3.9.10
New York Times : Batter Up: Eyelashes Enjoy a Spike 12.29.10
Harper’s Bazaar: Bazaar Report 6.01.11
New York Times: We’re Having Fun! 1.25.12
Interview Magazine: Memorial Weekend Beach Mag Must-Haves 5.28.12
New York Times: The Mascara Crowd Muscles In 2.6.13
New York Times: Not Your Grandmother’s Skincare 11.20.13