WWD Beauty Biz Awards

Few things inspire me to bound out of bed at the ripe hour of 6am, but celebrating the WWD Beauty Biz Awards (arguably the most prestigious in the industry) with the likes of major execs from my favorite brands like Estee Lauder, L’Oreal and P&G (among others) is certainly at the top of the list. Yesterday’s breakfast was held at the Four Seasons where guests dined on mini morning delights like teeny French toasts before gathering together to attend the awards ceremony.

It began with a tribute to Leonard Lauder, whom any layperson, Jewish or not, would ONLY describe as a mensch. He talked about the magical journey through which Estee Lauder has endured and discussed the importance of having future vision–seeing yourself, your brand, your company as having achieved that which you desire. He also confessed that he’d have been able to do none of it without the help of so many people in the company. It was truly inspiring. Read the full article on this industry figurehead on WWD.com.

Here’s the full list of winners:

Breakthrough Product of the Year (Prestige)
Makeup: Chanel Rouge Coco Hydrating Creme Lip Colour (LIVE FOR THIS STUFF)
Skin Care: Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector
Hair Care: L’Oreal Professional Inoa
Fragrance: Womanity by Thierry Mugler (stay tuned for a giveaway of this fragrance later today!)

Breakthrough Product of the Year (Mass)
Makeup: Maybelline New York Instant Age Rewind Eraser Treatment Makeup
Skin Care: Johnson & Johnson Consumer Products Co. for Bioelectricity Technology
Hair Care: Garnier Fructis Style Sleek & Shine Blow Dry Perfector 2-Step Smoothing Kit

Most Innovative Marketer (Prestige)
Carol’s Daughter for My Life by Mary J. Blige
Pamela Baxter, CEO LVMH Perfumes & Cosmetics

Most Innovative Marketer (Mass)
P&G Beauty/Her
Claudia Poccia, global president, Mark, Avon Products Inc.

Most Creative Ad Campaign (Prestige)

Most Creative Ad Campaign (Mass)
Old Spice (he’s on a horse)

Retailer of the Year (Specialty)

Retailer of the Year (Department Store)

Retailer of the Year (Mass)

Newcomer of the Year
Michelle Phan

Best Executed Launch Strategy (Mass)
Makeup: Revlon
Skin Care: L’Oreal Paris Go 360 Clean
Hair Care: Pantene
Fragrance: Jordin Sparks Because of You by Apra

Best Executed Launch Strategy (Prestige)
Makeup: Estee Lauder Blue Dahlia Collection
Skin Care: Kiehl’s Cross-Terrain Collection
Hair Care: Bumble and bumble-Sephora Partnership
Fragrance: Marc Jacobs Bang by Coty Prestige

Read all about this year’s winners on WWD.com.

I was seated in the press section, but the lovely Kerry Diamond,  for Lancome invited me to crash the L’Oreal table, where everyone’s favorite makeup guru Michelle Phan was seated before receiving her award for Newcomer of the Year. Congrats, Michelle, and to the rest of this year’s winners!

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