|Model Coco Rocha demonstrates how the machine works.
Get ready to be the fodder of MANY a Craigslist Missed Connection, New Yorkers. L’Oreal Paris Intelligent Color Experience is open at the MTA Bryant Park subway station and can be accessed from the entrance on the southwest corner of Fifth Avenue and 42nd Street. It’ll turn your morning commute into a glammute as of November 4 through December 30.
Eye, nail and lip products from L’Oreal Paris’ Colour Riche range will all be available for purchase with the brand’s newest mascara, Voluminous Buterfly. You can buy just one or the multiple products recommended to you at the same prices you’d see at your local Duane Reade.
How does it work? The screen first recognizes the colors of a woman’s outfit, then recommends L’Oreal Paris products to match (or clash, if that’s what you’re into) and then allows you to quickly and easily buy those recommended items on the spot.
Digital animations that represent your silhouette and the colors you’re wearing will appear alongside your reflection and suggestions for expertly coordinated lips, eyes and nail shades will appear. Best of all? It all happens in a New York (two) minute(s).
What do you think of L’Oreal Paris’ innovative new selling platform? Is this something you’d try out in the morning? I know I’m constantly guilty of forgetting mascara when I’m on my way out the door. It’d be nice to stock up when I realize it while underground.
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