REDKEN recently launched a new video series called The Hair Files: How-To Guides for Stylish Hair Every Day. The episodes provide easy, step-by-step instructions on how to create your favorite salon hairstyles on your own. The first episode is now live on www.redken.com/hairfiles and www.youtube.com/redken.
The first of the series, “Healthy, Shiny Hair,” features REDKEN Experts David Stanko, REDKEN haircolor consultant, and Rodney Cutler, owner of Cutler/Redken salons. In the video, Stanko discusses the importance of an in-salon consultation with a stylist so he/she can recommend the best at-home haircare regimen as well as the REDKEN Chemistry service, while Cutler shows consumers what products to use and steps on how to best blow-dry their hair, focusing on tips and tricks that can only come from a stylist. Finally, the video then features the model effortlessly blow-drying her hair applying the tips provided by Cutler.
And guess what? REDKEN has partnered with me to host a giveaway of the products featured in the first episode to one lucky reader for the perfect blow dry: blown away 09, Body Full weightlifter, outshine 01, and workforce 09 hairspray, a fave at New York Fashion Week. You have until 5pm on Friday, April 17 to enter. Winners will be announced on Monday, April 20. US and Canadian residents only, please. Enter via the widget below. Good luck and stay tuned later today for the announcement of the winner of the Dove Visibly Smooth Antiperspirant Deodorant Giveaway!
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