Five Rules For Life: Le Brain Founder Alex Dickerson

When a former mutual friend introduced me to PR/influencer/events strategy firm Le Brain founder Alex Dickerson a few years ago, I was truly not in the market for new girl friends. This dance card is FULL. But Alex’s quick wit, encyclopedic movie/song quote knowledge and general life savviness won her a spot on my varsity squad. She also brought me kicking and screaming into the cult of Tracy Anderson, and now I don’t know how I lived without these diabolical, yet scarily effective routines, which we affectionally refer to as project NewSkel, as in a new skeleton you’ll have once you invest the time and energy. More on Tracy in a separate post. Here, Alex shares her 5 rules and a bunch of bonus ones that I thought were so good, I kept ’em in. I learned a lot from these and hope you will, too. Without further ado, Alex’s Five Rules For Life.


Photo: The Stripe

  1. Be nice to everyone you work with or meet professionally, no matter what your title is or theirs.   Today’s intern is tomorrow’s fashion director, and if you are kind, genuine and respectful, it’ll get you far!
  2. If you’re going to do something bad, do it with someone important!  Way easier to get out of things when you have an influential partner-in-crime.
  3. Always be authentic and take responsibility for your actions and most importantly for your mistakes.  Everyone knows when you are trying to pass the blame or sidestep taking the fall for something, even if they don’t call you out on it.  You’ll earn way more respect by standing up and saying “you know, I screwed this up and here is why and I am sorry, here is what I will do to remedy the situation.”
  4. Invest in your friends.  Boyfriends may come and go, but your friends will always be there to support you and drink martinis and vent.  So many of us can lose contact with our friends due to work, dates, etc, but at the end of the day, your friends should always be front and center in your life.
  5. If you have to ask someone if he/she thinks you should send that text or email, then you already know the answer, and it is NO.  Whenever we do that we are 99% of the time just looking for validation on bad decision making.  Sub rule to this: don’t drink and text.  Ever.
  • When traveling, don’t ever assume you’re the only one in the restaurant/bar/taxi that speaks your language.  A friend and I once sat and gossiped about every single person in the bar we were in, in Barcelona, and it turns out the couple next to us spoke perfect English.  They let us know that on their way out…it wasn’t pretty.
  • Silence speaks volumes.  Take that beat in between receiving information and reacting – I can count on one hand the time I wish I HAD said something vs. the jazz hand number of times I wish I HADN’T.
  • If you act like you have permission to do something, people will automatically assume you do and let you get away with it.  In high school we weren’t allowed to have cars – I went to boarding school.  So most of us would have illegal cars and park them in the shopping center down the street.  What did I do?  I parked mine in the faculty lot and would jauntily go to it and drive around campus waving at teachers.  I never got in trouble.
  • It is ok to have needs.  Express them, fearlessly.  But it is up to you to deal, when those needs aren’t met – so if you tell a man you need something in a relationship, and you don’t get it, the onus is on you to get the H out of dodge.

Thanks, Alex! Stay tuned for more Five Rules installments.

 “Five Rules,” is a series on Rouge18 in which I ask others to share their five rules for life about anything and everything. You can learn a lot about a person by reading which five things govern their actions, no? 

5 Comments Five Rules For Life: Le Brain Founder Alex Dickerson

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