Oh yes. It’s a thing, friends. Now, you’re talking to a MANY-TIME Book-it champion and even I cannot cosign this ridiculosity. What ridiculosity? Pizza Hut has come out with a fragrance. The notes? Dough and spices, according to The Huffington Post. It started as a joke on the Pizza Hut Canada Facebook page, but now it’s real and it’s spectacular. In the spectacle sense of the word, of course. My question is, which poor Firmenich (or competitor fragrance house) nose was tasked with this assignment? I know who this scent’s Fictional Fragrance Fan is definitely NOT: The Noid.

What do you think? I grew up in a non-sugar household and all, but even I draw the line at savory perfume. 

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