Essie’s New Matte About You

Essie’s new topcoat Matte About You ($10) adds a smooth matte finish and provides new dimension and texture to any Essie nail color. The exclusive, advanced formula instantly transforms any polish from high gloss to matte in seconds.

“A matte finish is very fashion-forward,” explains Essie Weingarten, founder and president of Essie Cosmetics. “We developed Matte About You so you can still wear the colors you love – classics and hot-right-now – but with a striking matte finish. A totally unique approach to wearing color.”

Matte About You Matte Finisher will be available beginning August 2009 at and fine spas, salons and beauty destinations nationwide. Contains no formaldehyde, no toluene and no DBP.

As a high gloss gal, I won’t be availing myself of this innovation, but I’m interested to see how it’s received by the beauty public. I think it makes much more sense that Essie has created a way to simply “add” a matte finish to your glossy polishes, rather than create a line of matte colors. What do you think? Are you mad about matte? Will you be pairing it with your Havaiana flip flops this été? Tell me in the comments!

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