Kiehl’s Introduces Marvelous Mineral Mascara

Kiehl’s introduces their new Marvelous Mineral Mascara ($16.50), the first prestige mineral mascara.

Enriched with mineral pigments for rich color, it combines volumizing Acacia Senegal with conditioning Jojoba Oil and Aloe Vera. According to the press release, the formula gives lashes natural-looking length, volume and a rich, glossy color. Natural-looking length doesn’t enchant me, but volume and rich, glossy color does. But what Kiehl’s lacks in providing drag queen length, they make up for in alliteration. In my book, anyway.

Kiehl’s developed this product was response to fervent requests from customers. This formula addresses a key customer need for natural looking lashes yet accomplished with a “lash caring” application. The safe, yet gentle formula is hypoallergenic, paraben-free, and fragrance-free. The soft brush was carefully designed to be tug-free and extra caring for lashes. Comes in Black and Black Brown.

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