You’re Gonna Love Urban Decay’s Latest Face

Ruby - Announcement ImageI think everyone can agree that this is a VERY on-brand collaboration, no? We all watched Ruby Rose on Orange Is The New Black last summer and even the most Kinsey 1 among us were devastated by her beauty — with an edge, of course. Urban Decay founding partner Wende Zomnir says, “the Urban Decay girl is not only the coolest in the room, but also the nicest. So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun. She rocks haute couture with sleeve tattoos and a bold lip with an edgy haircut.  And now, she’s officially joined the brand as our Most Addictive New Vice.”

PR AssetSays Ruby Rose, “Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves.”


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