The Trick To Dakota Johnson’s Bangin’ Ponytail


Mark Townsend created Dakota Johnson’s ponytail look on tonight’s Oscars red carpet. Says Mark, “We decided her hair should be off the dress, but not necessarily up, so I went for a young, cool ponytail. She has the most amazing fringe so we kept them down with some face framing layers to keep the style modern and perfectly imperfect.

  • To create the look, I started by adding a few drops of Dove Youthful Vitality Silk Crème to her damp hair and blow dried with a Mason Pearson brush.
  • For texture and grip, I liberally sprayed Dove Refresh+Care Invigorating Dry Shampoo throughout her hair, then gathered it just above the occipital bone, securing with a tight elastic.
  • The key to dressing up a ponytail is in the details, so I pulled a small amount of hair from the ponytail, wrapped it around the base to hide the elastic, and secured with bobby pins.
  • To create additional texture I sprayed Sally Hershberger Glam Waves spray in my hands and raked it through the ponytail.
  • I finished by spraying Dove Style+Care Extra Hold Hairspray to add shine and keep her hair in place all night.”

What do you think of Dakota Johnson’s hair at the Oscars?

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