This post is sponsored by John Frieda, but all opinions herein are my own.
Those of us who color our hair (and frankly, even those for whom GOD is their colorist) know that a little gloss here and there does wonders in between color services. It replicates the perfectly pigmented, just-stepped-out-of-the-salon look and revives a wilting hue with gleamy vibrancy. I’m a LONGTIME of John Frieda’s Luminous Color Clear Shine Glaze and have even used the brunette iteration on my blonde hair when it’s been a little too bright for me with stunning results. Jeannine Morris and I actually just had a conversation about how we have kept one on-hand for years, since the hair-color revival viscous treatment came out in 2006. Now, the brand is launching a new, breakthrough at-home gloss for color-treated hair that’s launching in January, and it’s my new go-to.
I’ve been using the John Frieda Colour Refreshing Gloss in Cool Blondes to keep my Dana Ionato masterpiece of honey-blonde color from edging into brassy territory and it works like a DREAM. The gloss comes in six shades: Warm Blondes, Cool Blondes, Warm Reds, Cool Reds, Warm Brunettes and Cool Brunettes; visit johnfrieda.com/gloss for info on choosing yours. This product goes on in between your regularly scheduled shampoo and conditioner and helps restore vibrancy and tonal dimension while counteracting fading, neutralizing color change, and correcting the appearance of dull shades. The bottle contains six uses, one for each week throughout your color cycle — whether you’re an at-home dye gal, or you entrust your tresses to a professional.
John Frieda Colour Refreshing Gloss retails for $13 and will be available in drugstores in January. I implore you to try it and report back! What’s your stance on gloss?