Get The Look: Katy Perry's Makeup In The ‘Unconditionally’ Video


Want to channel all the gossamer gorgeness that is Katy Perry’s “Unconditonally” video makeup look for your holiday parties? ย I scored the scoop from makeup maestro Jake Bailey. Says Jake, “For this video, Katy and I wanted to create something romantic yet dramatic to reflect the style and lighting of the video. For this set up I chose to go with alabaster skin, ethereal pink cheeks and a deep matte lip for dramatic impact. I kept the eyes simple with a coat of black mascara and a light dusting of warm taupe eyeshadow.” Here, the beauty breakdown, courtesy of Jake.


I first prepped her skin with Olay Fresh Effects “Long Live Moisture” Satin Finish Moisturizer. Since this was a matte look the satin finish was ideal under foundation to keep it looking fresh and matte minimizing the need for powder reapplications throughout the shoot.


I perfected her skin and lightened it a shade using CoverGirl Outlast Stay Fabulous 3-In-1 foundation in Classic Ivory. This foundation has great coverage, so I only had to use a small amount and spread it thinly all over her face and neck using a small flat tipped kabuki style foundation brush. The “outlast” aspect is ideal for long shoot days as it really does stay put requiring minimal touch ups.

Before applying blush I finished the foundation with a light dusting of CoverGirl + Olay Pressed Powder in Fair. Itโ€™s important to powder before applying blush so that the blush will blend easily and evenly. I then swirled CoverGirl Cheekers Blush in Classic Pink all over her outer cheeks and temples.


For her simple eye, I first blended a sheer amount of CoverGirl Flamed Out Shadow Pot in Melted Caramel across her lids and into the crease. I finished the eyes with aย coat of CoverGirlโ€™s brand new Bombshell Volume by Lash Blast mascara in Very Black to her top and bottom lashes. When you have big expressive eyes like Katy, sometimes all you need is a coat of super-dark mascara to make them pop.


I finished the look with a deep cranberry lip. I mixed equal parts CoverGirl LipPerfection in Euporia and Tempt to create the perfect shade. I then blotted her lips with a powdered tissue to set and mattify the lip.

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