Kenneth Cole has partnered with MTV International’s Staying Alive Foundation and amfAR on the reinterpretation of the iconic AIDS ribbon. Designed to commemorate the discovery of the virus 30 years ago, and to ignite a new wave of awareness about the pandemic with the next generation, the new AIDS ribbon features a double loop and symbolizes the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS.
The ribbons will be available for purchase at Kenneth Cole retail and outlet stores in the U.S., Latin America, Israel, the Philippines and Kennethcole.com; Bloomingdale’s worldwide and Bloomingdales.com; Gilt Groupe; and House of Fraser in the UK. Net profits from sales of the ribbon will be split between the MTV Staying Alive Foundation and amfAR.
Pic courtesy of the fabulous Ashley.