Bobbi Brown’s Pretty Powerful Campaign 2.0

Pretty Powerful is Bobbi Brown‘s amazing beauty campaign that features real women (Bobbi’s friends, neighbors, co-workers, amazing women she’s met on the street, celebrities, etc.) because she wanted to show women that there isn’t just one definition of beauty. In this era of retouching EVERYTHING, it’s time to celebrate the idea that ALL women are pretty, and with the right makeup, can feel Pretty Powerful.  Thirty new women, including WNBA player Alana Beard, model Jenny Shimuzu, news anchor Mary Alice Williams, and more are featured in this year’s campaign. Read on…

In Pretty Powerful 2.0, the brand has captured the women’s before/after photos, videos, testimonials, face charts, and application tips as the centerpiece content of the campaign. Simultaneously, they’re launching a contest called the Tour of America, encouraging women to upload their photos to be the face of their state and “crowned” Pretty Powerful New York, California, Florida, Texas, etc. All 50 states will be represented. Those with the most votes and “likes” will be moved up to the top of the list. In mid-November, the person with the most votes will become the face of their state. Bobbi will then choose a winner from the top 50 to fly to New York for a Bobbi Brown Master Class and a chance to be in her next Pretty Powerful campaign.

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