WWD reported today that Sears said Monday it plans to reenter the beauty arena with full-on departments in 100 of its busier stores over the next several months. A store-in-store concept began rolling out in March.
According to WWD, the beauty centers stock established drugstore beauty brands such as L’Oréal, Cover Girl, Maybelline, Revlon and Physicians Formula, as well as skin care, fragrance and nail care items. But there are also masstige-type brands such as Ahava, Lumene, Dermalogica, Burt’s Bees and StriVectin, said industry sources. Sears has yet to attract a true prestige beauty brand, but the hire of cosmetics buyer Jerri Koplowitz, formerly of Macy’s, could help the retailer develop relationships with the upscale set.
Read the rest at wwd.com.
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