Pencil everything is raging mage in the world of makeup. NARS now joins the fun with their new Velvet Gloss Lip Pencils. The pencils are much like their ‘Velvet Matte’ counterparts, but swap the formula for one that’s glossy.
The new pencils impart a non-sticky luminosity to lips, while featuring a lightweight formula enriched with Vitamin E. In addition to Iris Strubegger’s striking image for the collection, the launch is celebrated by a film collaboration with fashion director Ruth Hogben, who turned to model Heather Marks for an evocative portrayal of the Pencils.
A seductive makeup look created by Diane Kendal keeps the focus on Marks’ mouth as all six shades of the Velvet Gloss Lip Pencil are used throughout. A juxtaposition of lip-synching with sudden and unexpected sound creates a tension between what Marks appears to be “saying” and what the viewer actually hears.
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