L’Oreal Color of Hope Campaign

September is National Ovarian Cancer Awareness Month and with 22,000 women diagnosed each year, L’Oreal is hoping to educate at least as many by encouraging women to visit www.lorealcolorofhope.com.

L’Oréal Paris has helped to raise more than $14 million for the cause over the last decade. Currently, there is no adequate early detection method for ovarian cancer and we need your help in helping women everywhere protect themselves from this disease. Here are some other ways you can get involved:

Raise Funds with the Color of Hope Cosmetics Bag, Hope Necklace, and Makeup Collection L’Oréal Paris will be offering the Color of Hope Cosmetics Bag, which includes key products from the Color of Hope Makeup Collection. With every purchase of the Color of Hope Cosmetics Bag, L’Oréal Paris will donate $5 to the Ovarian Cancer Research Fund (OCRF). This universally flattering collection is yours only for $25 (plus shipping) at L’Oréal Paris retail stores, or at 1-888-270-7743, while supplies last.

The L’Oréal Paris Color of Hope Makeup Collection is every bit as inspiring, on-trend and fashion-forward, as they are hopeful. Featuring products for eyes, lips and nails, the collection is based on the universally flattering shade of mauve with vibrant teal packaging accents – the color symbolizing ovarian cancer awareness. L’Oréal Paris will donate $2 to the OCRF from the purchase of each Color of Hope Colour Riche Lipcolour, available in three shades: A Color of Hope, A Lighter Shade of Hope, and A Deeper Shade of Hope. The collection, including the Colour Riche Lipcolours, will be available during the month of September at mass-market retailers nationwide.

The L’Oréal Paris Hope Necklace was designed by 2008 Swarovski Award for Accessory Design recipient Philip Crangi and features a double eternity ring design of cubic zirconia set in sterling silver. One ring is worn for remembrance and one ring is worn as a symbol of hope for the future. The Hope Necklace will be available for $30 beginning in this month at http://lorealcolorofhope.com/. $5 of the purchase price of each L’Oréal Paris Hope Necklace will benefit OCRF.

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